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Research papers

Sex, ads and youth

The paper describes the work that has been carried out to understand how adolescents in post-communistic countries perceive sexual and erotic symbols in advertisement. There are reasons why these symbols would not be generally accepted. Research...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Author: Lenka Silerová
Company: Ipsos MRBI
April 18, 2004
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Citation

Silerová, L. (2004a, April 18). Sex, ads and youth. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/sex-ads-and-youth


Research papers

Mobile content services from customers' point of view

The paper is an example of researching and handling content services in Eurotel Prague. The strong role of substitutes, primarily the Internet, and limited capability of current hardware represent the main limitations for mobile content services...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Author: Lenka Silerová
October 20, 2002
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Citation

Silerová, L. (2002a, October 20). Mobile content services from customers' point of view. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/mobile-content-services-from-customers-point-of-view